Question

Brett has developed a vitamin-enriched crouton in crazy colors that can be added to children's salads to make them more nutritious and fun. She'd like to ethically advertise the product directly to the children, so she is examining __________.
a. the federal GAO regulations on advertising.
b. the Better Business Bureau's Children's Advertising Review Unit guidelines.
c. the Food and Drug Administration guidelines.
d. the provisions of the Children's Television Act of 1990.
e. the complete FCC regulations.

Answer 1

Answer:

b. The Better Business Bureau's Children's Advertising Review Unit guidelines.

Explanation:

The Better Business Bureau produces the Children's Advertising Review Unit guidelines, which, as the name implies, provides guidelines for advertising to children younger than 12.

The goal of these guidelines is to make sure that advertising aimed at children is accurate, appropriate, and truthful, because children are particularly easy to manipulate.

Failure to meet these guidelines can result in intervention from the Federal Trade Commission, which can result in legal penalties from fines to imprisonment.