Question

Which of the following is true about a semantic differential scale? It is a type of ratio scale. It is not possible to calculate the mean for each attribute. It cannot capture a person's attitudes or feelings about a given object. It is a type of nominal scale. Only the endpoints of the scale are labeled.

Answer 1

Answer:

It cannot capture a person's attitudes or feelings about a given object.

Explanation:

Answer 2

Answer:

Only the endpoints of the scale are labeled

Explanation:

A semantic differential scale measures attitudes towards something. For example, you could measure a person’s attitude to the word “Work” with the scale

According to Ron Garland, three types of semantic differential scale exist:

Scale points are unlabeled.

Scale points are labeled.

Scale points are numbered (i.e. from 1 to 5).

Garland found that respondents prefered labeled scale points as they are easier to comprehend, easier to complete, and are more useful for expressing opinion. Labeling the scales does not seem to introduce bias.