Question

The majority of customers who stop patronizing a particular store do so because:

a. Its prices are too high
b. Its quality is too low
c. An indifferent employee treated them poorly
d. It failed to advertise enough

Answer 1

Answer: C An indifferent employee treated them poorly

Explanation:

One can clearly see that for the store to have retained patronage shows that the store do not need advertisement neither is price a factor. A firm (store) competitive advantage is in customer's perception of its products and services. If they are viewed to be good, they will get patronage. If customers are treated poorly, they will most likely switch to the next available outlet. A classical case of "customer is king".