Susan quit her job as a teacher, which paid her $36,000 per year, in order to start her own catering business. she spent $12,000 of her savings, which had been earning 10 percent interest per year, on equipment for her business. she also borrowed $12,000 from her bank at 10 percent interest, which she also spent on equipment. for the past several months she has spent $1,000 per month on ingredients and other variable costs. also for the past several months she has earned $4,500 in monthly revenue. in the short run, susan should:_______.a. shut down her business, and in the long run she should exit the industry.b. continue to operate her business, but in the long run she should exit the industry.c. continue to operate her business, but in the long run she will probably face competition from newly entering firms.d. continue to operate her business, and she is also in long-run equilibrium.

Respuesta :

Answer:c. continue to operate her business, but in the long run she will probably face competition from newly entering firms

Explanation:

Monthly revenue = $4500

Monthly Variable costs = $1000

Monthly Revenue is higher than Monthly Variable Costs, Susan's catering business will earn an economic in the short run. SHE should continue to operating.

Susan will face competition in the long run because other firms will want to enter the market because of economics profits in the catering industry.

The correct statement should be that Susan should continue her business in the short run, but she has to face competition of new entrants in the long run. So, the correct option is C.

There are two different stages of a business where in the short run the fixed costs and variable costs combined are generally more than the operational revenue in such period.

  • Susan is believed to be earning $4500 over her monthly raw material costs which amount to $1000 monthly, as she is earning more than she spends her business can thrive in the short run.

  • Considering that there will be new entrants in the market in the long run in future, Susan will have to prepare herself from threats to her business sustainability.

  • There is a risk of business to survive in the long run due to new firms as there are no strict restrictions or barriers on the catering business which is a threat for Susan's catering business.

Hence, the correct option is C that Susan can continue her business in the short run, but she will have to face threats from new firms in the long run.

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