Answer:
Collect Relevant Information
Explanation:
The five step marketing research approach goes like this:
First step: Define the problem
Second step: Develop the research plan
Third step: Collect relevant information
Fourth step: Develop findings
Fifth step: Take marketing actions
After defining the problem and developing the research plan, the next step is to collect relevant information. This involves the collection of quantitative and qualitative data depending on the research problem you're seeking to answer. Questionnaires can be used in collecting the data. Both open ended and close ended questions can be asked and bias should always be avoided in the process.
Answer:
collect relevant information.
Explanation:
Collection of relevant information is the next step in the five-step marketing research approach, which involves an unbiased collection of both quantitative and qualitative data using appropriate research design for each. For example, relevant data can be collected from interviewees by asking either open-ended and closed-ended questions, or both mixed together. Other methods can be used also to get relevant data that would be useful in the next step of the marketing research approach where these data that have been collected would be analyzed, which would form the basis for the final step, where marketing action would be taken based on the research findings.
