Question

Vivienne, a college student with limited financial resources, was considering the purchase of a new laptop. She visited several office supply and consumer electronics stores, searching for the lowest price on a reliable new laptop. She devoted a great deal of time and energy to getting the best value for her money. For Vivienne, a laptop was a________________.a. convenience product.b. shopping product.c. discretionary product d. specialty producte. unthought product

Answer 1

Answer: (B) Shopping product    

Explanation:

The shopping product is the term which refers to the goods or the products that the customers are purchasing the less number of products as compared to other available products in the market.

The shopping products are that kind of products are are purchased very carefully with some proper planning process and it required some time to make financial decision.

 According to the given question, Vivienne is the college student girl and for her laptop is the shopping products and she doing various types of efforts for choosing the best laptop product.

 Therefore, Option (B) is correct answer.