Question

During the introduction stage of the product life cycle, promotional expenditures are made to stimulate consumer desire for an entire product class rather than for a specific brand. The consumer demand that is stimulated is referred to as ________ demand.

Answer 1

Answer: Primary demand.

Explanation:

The consumer demand influenced in the question is the primary demand, which targets to promote the demand for a particular product class and not a particular brand. In primary demand promotion, the marketer intends to increase the demand for a particular product and not necessarily to increase demand on other products of a particular brand.