Option E
This overlap is referred to as: duplicated reach.
Explanation:
A Duplicate Reach Report is a statement that graphically demonstrates the number of audience duplication that subsists among two distinct media for a particular target.
Audience duplication is a measure in terms of the portion of the number of characters in a listening or viewing viewers who are relinquished more than once by the alike commercial or publication resembling in a diverse media as stated by the evaluation and analysis services. If an advertiser aspires to relinquish as several disparate people as feasible, then a low audience duplication percentage is imminent for the media plan.
