Answer:
The statement is true.
Explanation:
The first stage of a business competitive strategy is to assess the company's internal strenghts and weaknesses. And the second step is to assess the competitor's strenghts and weaknesses.
If after the second step, the competitors are diagnosed well, the strategy that the company devises to gain a competitive advantage are likely to be succesful, simply because the strategy was devised while having an accurate profile of the competing firms.