Answer: She will not incur the high costs of constructing and operating more shops.
Explanation: Victor owns a highly successful bakery and coffee shop, Mocha & Muffins. Others have expressed interest in starting nearly identical shops at various locations. Victor decides to sell franchises of Mocha & Muffins. She will not incur the high costs of constructing and operating more shops, this option is less expensive way to increase the distribution of her treats.
