Answer:
Parahippocampal place area (PPA)
Explanation:
Binocular rivalry is the visual event that require non-cognitive switching between two images. This happens when a person is being shown two images simultaneously, and is only conscious to one image at a time. That image is said to be dominant and the other suppressed.
PPA is increased because it is this area in the brain that is stimulated by visual segments such as pictures.