Question

Grape-Nuts was one of the first cereals Post Cereal Co. ever marketed. It scores well in brand awareness studies, but recently its sales have been steadily declining. Rather than assume the product was a "dog," the Grape-Nuts marketing manager decided Post should first ____.

Answer 1

Rather than assume the product was a "dog," the Grape-Nuts marketing manager decided Post should first  do marketing research to identify what needs were not being satisfied

Explanation:

Marketing research helps a business in the identification of the problems that exist in the market and also finding solutions for those problems. There are many methods that can be used by a firm in doing market research such as  focus groups, surveys, personal interviews, field trials and observation. The opinions of the consumers can be easily gathered and the ares of the strength and improvement can be identified.

The information that are collected from these research methods can be used by a firm in correcting the problems. In the given example, Post Cereal Co the sales was found to decline. The identification of the need of the needs of the consumers that are not satisfied must be identified first so that the problem can be solved.