Answer: A. Price is less than average total cost
Explanation:
Long rum refers to the period long enough for all factors of production to be variable, therefore this tells us that average variable costs are equal to average total costs because all factors of production are variable. A Profit Maximising firm needs to make normal profit at least in order to remain in the industry, meaning a Firms Price must at least be equal to the total average costs/ Average Variable Costs. When the Price is less than the total average costs the firm must shut down