Astroturf lobbying is the fabrication of public support for issues supported by industry and special interest groups, but which give the impression of widespread public support.
The process by which the sponsors of a firm or a message gets masked refers to the Astroturfing.This is done for the purpose of making it to look like it is originated supported by grassroots participants. These are different from grass roots. Grass roots are money poor and rich in people. But this process is people poor and rich in money.
The act comes form organisations that are not government organisations and those firms that has relations in political public nature. They makes use of jute, plastics of polyester for the purpose of making backing material. Thus, the Astroturf lobbying gives the impression of widespread public support.