The complete question should be:
New communications technologies such as cell phones and the Internet give companies new media for interacting with targeted consumers, but these new technologies also give consumers more control over the advertising messages they receive. True or False
Answer: True.
Explanation:
New technology such as; cell phones and internet, makes it easier for businesses to interact with their target consumers as they can send adverts directly to them on their phones. On the other hand these new technologies also makes it easy for consumers to filter the kind of message they receive from advertisers.
