Answer:
E) the self-serving bias
Explanation:
The self-serving bias refers to people's inclination to attribute positive events or positive outcomes to their own character but attribute the negative events to external factors. It's a regular type of cognitive bias that has been broadly studied in social psychology.
For example; a student obtains a good grade on a test or positive exam results and tells himself that he studied hard or is good at that particular subject. He gets a bad grade on another test or gets a negative exam results and says the teacher doesn't like him or the test was unfair.
When Athletes win a game they attribute their win to hard work and practice, while when they lose they attribute the loss to some external factors beyond their control.