Question

After rollercoaster years of success and decline, Apple has found itself once again on top of its game. However, rivals like Microsoft and Google are pushing competitiveness. In fact, many of Apple’s rivals have the same or similar product offerings. Apple has hired you as a futurist. Help the company continue to diversify its products and maintain strategic competitiveness through new innovations and improved technologies. Through which strategy should Apple pursue its next big hit.a. Unrelated Diversification
b. Related Diversification

Answer 1

Answer:

The correct answer is letter "B": Related Diversification.

Explanation:

Related Diversification refers to the expansion in product lines of a company investing in the manufacturing of new goods that are related to the lines already being offered. Firms do this to attract new customers without losing their specialty. This opposes Unrelated Diversification where companies venture into new business lines unrelated to the existing business.