Question

ZipCar has learned that Urban Boomers, baby boomers that have spent most of their time living in the suburbs but then later move into the city, drive less frequently, making them more ______ to ZipCar’s offerings than their counterparts in the suburbs.

Answer 1

Answer:

Susceptible

Explanation:

Urban Boomers tend to drive their car less when moving to the city, searching for new and innovative ways of transportation. The service ZipCar offers, such as car sharing, address this consumption behavior in the way urban boomers still drive but don´t want to own a car with all the maintenance, financial and emotional, that it comes with.