Answer:
Customer Relationship Management (CRM)
Explanation:
Establishing and managing the relationship between the organization, potential and current customers is important for organizational development. CRM manages the potential or established relationship between the customer and the organization, ensuring that customer satisfaction is met.
It analyses customer history data (purchases, products, time of purchase, etc.) with a special focus on retaining customers and improving sales. Compiling data from multiple communication channels showcases one of the vital parts of the CRM method. These channels can be social media, live chat, email, telephone, website and so on.
