Organizations can achieve a competitive advantage by using their resources to "provide greater value for customers than competitors can".
Option: D
Explanation:
For any organization or any business oriented firm their main target should be only consumers or audience, for whom the firm is actually working to provide any kind of goods and services as per their need and demand. Like an ice-cream firm is well aware about the need of flavor and taste its audience need, but also competitors are pressurizing them to lower or higher the product price, thus inspite of concerning what opponent need better to target audience, who is really a source of good and handsome profit.