Karen Bates has owned several automobiles from her favorite brand. Therefore, when deciding to purchase a new car for her daughter, her brand loyalty made the decision easy. Consequently, she gifted her daughter the latest model of that brand. According to the functional theory of attitudes, this scenario relates to the _____.

Knowledge function of attitude helps with the decision making process. Knowledge helps customers make a buying decision based off of what they know about the products and brands they are buying. For example, as a consumer I am an exclusive apple product user. If apple comes out with a product, I trust their quality based off the other products I already own. Because I have the knowledge of my apple products, I can make a simple decision on any future apple products I would want

BenitoMarin BenitoMarin · Answer 2 · 2020-03-05T10:37:37+01:00

Answer:

The correct answer is letter "B": knowledge function of attitudes.

Explanation:

American psychologist Daniel Katz (1903-1998) proposed there are four (4) functions of attitudes: Adjustment Function, Ego-Defensive Function, Value-Expressive Function, and Knowledge Function.

The Knowledge Function of attitudes represents individuals' needs for having a consistent and stable source of information. It helps them perceive the world as "more understandable", therefore predictable. The absence of this type of function creates individuals to be reluctant over a certain matter.

Thus, Karen Bates's example relates the reluctant Knowledge Function of attitudes since she predictably gifted her daughter a vehicle from the brand she has always purchased from.