Question

Which of the following demonstrates why the 1982 tragedy involving someone tampering with Tylenol packages and lacing them with poison is often given as an example of the correct way to handle public relations during a crisis?

A. Tylenol successfully shifted blame by telling lies to cast suspicion on competitors.
B. Tylenol changed its name in order to avoid any lingering negative publicity.
C. Tylenol underestimated the number of contaminated bottles and still managed to get the public to sympathize with the company.
D. Tylenol offered full disclosure of the problem to the press, recalled its products nationwide, and set up emergency phone lines to take calls from consumers and health care providers. --

Answer 1

Answer:

D. Tylenol offered full disclosure of the problem to the press, recalled its products nationwide, and set up emergency phone lines to take calls from consumers and health care providers.

Explanation:

The incident of 1982 involving Tylenol poisoning is cited as an example of the correct way to handle public relations during a crisis because the company was sincere and truthful in their statements, identified and addressed the affected parties, monitored the situation by establishing a phone line and they reviewed and learnt from the situation. They were able to implement the appropriate public relations approach to dealing with crisis.