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Cheese manufacturer Ashe Mountain Corp. started a new chain of movie theaters called Ashe Mountain's Movie World. The theaters have been a major success and significantly increased the revenues of Ashe Mountain Corp. This is an example of:___________________.A. DiversificationB. Market developmentC. Product penetrationD. DifferentiationE. Market penetration

Respuesta :

Answer:

A) Diversification

Explanation:

In business, diversification happens when a company decides to expand its business activities to other markets or products that are not related to its current or main business activities.

In this case, Ashe Mountain's main business activity was producing cheese, and they decided to diversify into entertainment through movie theaters which do not have type of relationship with cheese.