Direct marketing element is used in this case.
Explanation:
Direct marketing in one of promotional methods of marketing that not only involves the description of product and company but also targets the customers. Through this method, the products are sold directly to public and there is no involvement of any middleman. An offer is communicated to a pre-slected customer and is told about the product information and its features.
Thus, in the given case, the promotional method that is being used in direct marketing method.
