Question

Becky wants to buy a new cell phone. She asks her friends who are technologically savvy to recommend a good, lightweight phone that is easy to use. In this scenario, Becky is obtaining information using a(n) _____. a. marketing-controlled information source b. internal information search c. nonmarketing-controlled information source d. external information search

Answer 1

Answer:

Becky is obtaining information using a C. nonmarketing-controlled information source.

Explanation:

A nonmarketing-controlled information source is a source of information which is not part of a marketing campaign, it is not associated to any advertising method. It is most likely a personal suggestion such as a friend's experience with that product.

In this case, Becky is asking a friend about phone recommendations, she is looking for a nonmarketing source of information, basing her research on a personal recommendation that has nothing to do with advertising.