Question

Colgate discovered that in Spanish colgate is a verb form that means "go hang yourself." Whirlpool found that consumers in Italy, France, and Germany had trouble pronouncing the name. These are examples which show the importance of ________ in global marketing.

Answer 1

Answer:

The options for this question are the following:

A) syntax and morphology

B) phonology and morphology

C) syntax and semantics

D) semantics and phonology

E) semantics and morphology

The correct answer is B) phonology and morphology.

Explanation:

Phonology, together with Morphology and Syntax, constitute the fundamental units of grammatical analysis. Phonology studies the linguistic organization of language sounds and its study has traditionally been related to phonetics that studies the physical aspects of speech, its sound components.

Both disciplines are closely linked and throughout the decades have varied their theoretical conceptions, their relationships and methodologies.