When Rubberstamp Productions, previously a small-time production house, grew in size, the first thing its chief executive officer (CEO) did was to establish a set of guidelines that detailed all the principles, standards, and procedures to be followed in the company's line of business. The CEO set specific standards on topics ranging from treatment of coworkers to protecting the environment to maintenance of financial records. This scenario illustrates that the CEO developed a _____.

The code of ethics is a document composed of a series of norms, regulations and values that have been established to regulate the behaviors and attitudes of people who are part of the same context, either with respect to a profession, organization or company.

The code of ethics is based on deontology, a branch of ethics from which the duties governing a professional activity are studied.