When a firm adapts a product or service to meet an individual customer's wants or needs, it is undertaking an extreme targeting strategy called ______.

Respuesta :

Answer:

The correct answer is Micromarketing.

Explanation:

Micromarketing is the personalization of sales actions by a thorough knowledge of the interests and habits of the individual consumer.

This is how micromarketing is defined, a practice that tends to be generalized to reach a more specific type of audience. Under this strategy, the target audience is considered as a sum of microsegments, of unique, but large, market niches. With more precise promotions and actions. Other criteria could be specific interests, age, sex, common activities or geolocation.

ACCESS MORE
EDU ACCESS
Universidad de Mexico