Answer:
a. Deliver superior value to value-conscious buyers at a comparatively lower price than rivals.
Explanation:
The objective of a best-cost strategy is to: Deliver superior value to value-conscious buyers at a comparatively lower price than rivals.
A best-cost strategy is built on product offering that guarantee customers better value for money by focusing both on low cost and upscale difference.
The ultimate goal of the best-cost strategy is costs and prices reduction to a point lower than other providers of similar products with comparable quality and features.
