Answer:
Integrated Marketing communication
Explanation:
Integrated marketing communication is the process where all brand promotions are integrated together. It involves linking communications and messages of all forms concerning the marketing of a specific product together. It comes with advantages like brand differentiation, trust among consumers, accountability within the firm and so on. It combines various marketing channels and techniques. Here, urban outfitters is linking together promotion and other marketing efforts to ensure maximum informational and persuasive impact on consumers.
