Answer:
strategic intent
Explanation:
In management, strategic intent refers to where the company wants to be and what strategic objectives it wants to accomplish. The strategic intent of a company basically shows the company's aspirations and desires for the future. E.g. the company's strategic intent is to become the largest supplier of stainless steel in the world.
If a company really tries to follow its strategic intent, it will focus all of its resources into achieving its strategic objectives.