Question

Skyrim Corp. lacks the capital and capacity to launch its new helicopter for full national and international distribution. If the test market results look promising, what should be management's next step?
A) retest the product in additional markets
B) develop a planned market rollout over time
C) liquidate its assets to gain capital and capacity
D) seek the help of a nationally known consultant
E) develop a prototype

Answer 1

Answer:

B) develop a planned market rollout over time.

Explanation:

Since Skyrim corp has limited resources to launch its new helicopter for national and international distribution, the best option will be to develop a planned rollout that will be implemented at different times in the future.

For example they can start locally to distribute their helicopters. Then as capital and capacity increases they can go statewide, regional, and then national.

A timetable for planned expansion should be set up. For example achievement of national distribution in one year.