Question

Customers in the segment must react similarly and positively to the firm's offering. This quality is known as ______, which is an important element of successful segmentation.

Answer 1

Answer:

Responsiveness

Explanation:

Market segmentationnis the process by which a company groups consumers on the basis of a shared characteristic which can be income status, education, age, location, race,and so on.

For segmentation to be successful the segment must be measureable, profitable, accessible, and market responsive.

Responsiveness is the level of adoption of the product by the target segment. If the segment is not responsive then that aim of the business is defeated. Consumer decision to purchase is key to product success.