The second step in the marketing research project involves design. In this step, researchers identify the type of __________ needed and work out the type of __________ necessary to collect it.

Respuesta :

Answer:

The correct answer is Data; research.

Explanation:

The market research process is a set of five successive steps that describe the tasks that must be performed to carry out a market research study.

Step 2. Design of the Market Research Plan:

After the problem has been precisely defined and the research objectives established, it is necessary to determine what information is needed and how, when and where to obtain it. To do this, a written research plan is designed that details the specific research approaches, contact methods, sampling plans and instruments that researchers will use to obtain and process the data. In addition, the deadlines in which the research work should begin and end are established.