A microblog is the name given to an online medium that typically contains less content, both in terms of information and in terms of file size. They are typically good to be used when it comes to small elements such as short sentences, individual images or videos. On the other hand, blogs are better suited to larger, more in-depth content.
Different companies might benefit from different platforms. For example, companies that need to convey long and complex information to its customers might prefer using a blog. On the other hand, microblogs might be better suited to companies that want to engage with their customers constantly and with various different topics.
