Answer:
actions, business approaches, and competitive moves aimed at appealing to buyers and setting the company apart from rivals.
Explanation:
Competition occurs in the market when companies that produce similar goods and services must contest for consumers to patronise them. Competition is aimed at increasing revenue and gaining market share for the business.
Competition can be direct where products offered are similar, or indirect where products offer are not the same.
A company will only have a chance of succeeding if products are differentiated from those offered by competitors through the firm's actions and competitive moves.