Question

A producer of a new energy drink wants to find out if it is cost effective to license the Gold’s Gym logo to display on its packaging. Two test packages for the product were developed: One package with the Gold’s logo; the other without. A sample of consumers (representing the firm's target market) is invited to select an energy drink from a display containing packages without the logo along with packages for several competing brands of energy drink. A second sample of consumers is asked to select an energy drink from a display that contains the same competing brands and the package that has the Gold’s Gym logo. This is an example of research using____________

Answer 1

Answer:

The correct answer is letter "B": Experimentation.

Explanation:

Experimental research is a study conducted based on trial and error in which the conclusions of the experiments become the hypothesis. The variables used in the study must have the ability to be manipulated, measured, and compared by the researcher. Experimental research aims to support or reject that the effect of something is the cause of another thing.

Thus, in the example, the experimental research is testing if using a Gold's Gym logo in an energy drink (cause) is cost-effective to be licensed (effect).