Question

Location-based software and applications can help bring a special offer to customers right on their smartphones when they are in the process of making a purchase decision. This best represents the __________ framework of social media marketing.

Answer 1

Answer: C. Excite

Explanation:

EXCITE is part of a framework for social media marketing called the 4E framework.

The 4Es are, EXCITE, EDUCATE, EXPERIENCE and ENGAGE.

EXCITE being the relevant one here shows that customers need to be presented with relevant offers therefore bringing customers relevant information when they are in the process of purchase falls here.