Question

Entice-mint Breath Mints is a new brand of breath fresheners. The company realizes that product location is very important since consumers desire to buy this type product with a minimum of effort. Entice-mint mints represent a:
Group of answer choices:
A. shopping good.
B. specialty good.
C.convenience good.
D. industrial good.

Answer 1

Answer:

The correct answer is (c)

Explanation:

Nowadays, after the emergence of E-commerce, every good is becoming a convenience good. Public wants to buy goods and services with the minimum effort possible and quick delivery. In the above example, Entice-mint Breath Mints is a convenience brand as the product location is very important because customers want to buy this product with a minimum effort.