Elise has completed a review of data her department has collected. The team contacted potential customers through phone interviews, online surveys, and focus groups. Elise is disappointed because the results strongly indicate the product idea she helped develop is unlikely to be popular. What should Elise do?

A) Proceed with product development because the opinions of experienced marketing managers often turn out to be more accurate than marketing research.

B) Accept the research results and reevaluate the proposed product.

C) Continue developing the product, but try to find ways to reduce production costs.

D) Put the product on temporary hold, throw out the results of the research, and design and conduct a new study.

In order to make decisions for the company, employees need to ignore personal emotion /opinions and stick to the actual data that they collected through an objective method.

Sample population in a focus groups most likely will represent the actual consumers in the market.

If The majority of the sample population stated that there is something wrong with the product, Elise need to find out the things that might make the sample populations believe that. She need to re-evaluate the product and make a proper adjustment to suit the market's opinion.