Answer:
brand icon
Explanation:
The Michelin Man is an illustration that appears in many advertisements for Michelin tires. The Michelin Man, who is made of tires, represents the brand. The Michelin Man is an example of a brand icon. A brand icon is a symbol that is used to represent a brand, once that symbol is seen the brand is easily noticed, it is a graphic visual that communicates the company or firm to the world.