Question

The ________ strategy must be consistent with and derived from the firm's mission and objectives, as well as its current situation—its strengths, weaknesses, opportunities, and threats (SWOT).

Answer 1

Answer: Segmentation

Explanation:

Segmentation  strategy is the method through which organization tends to separate and categorize the target market customers.Audience is sub-dived into sections so that they can be managed easily .

The division is based on behavioral aspects, geographic aspects, demographic perspective, benefit segmentation and psycho-graphic section.This helps firms in relevant marketing of products and services and analyse to perform SWOT analysis.