Full question:
When Starbucks first opened, many critics suggested, "No one will pay $4 for a cup of coffee." Starbucks's critics suggested consumers would not be __________ to the company's offerings.
a. responsive
b. perceptive
c. identifiable
d. reachable
e. quantifiable
Answer:
Starbucks's critics suggested consumers would not be responsive to the company's offerings.
Explanation:
Marketing is all concerning providing the requirements and needs of purchasers. Consumers have supplies and are prepared to contribute to meeting their requirements by acquiring goods and services. The benefit of products offered in the markets depends on whether they satisfy consumer or company needs.
Consumers’ choices on whether to acquire or not to acquire will be a sign of the production of the goods in the market. A portion is responsive if its members behave likewise and confidently to the purchasing mix. Initial critics did not gather that purchasers would acknowledge confidently to the proposal of a $4 cup of coffee.