Question

McDonald's promotes coffee in cold, rainy Seattle and seasonal seafood meals including lobster and crab in select markets like New England. This is an example of ______ segmentation.

Answer 1

Answer:

geographic segmentation

Explanation:

Geographic segmentation involves targeting market for goods based on geographical locations. From the above McDonald's sells in coffee in cold rainy Seattle as the Seattle market would work well for coffee(since it is cold in Seattle). It however sells seafoods in New England because this will appeal better to the market in this geographical location.