______ are the assets, capabilities, processes, information, and knowledge that an organization uses to improve its effectiveness and efficiency, to create and sustain competitive advantage, and to fulfill a need or solve a problem.
The resources are the capabilities of the organization and if the organization has so many capabilities then it will be more likely that the organization will be able to bring innovation and uniqueness in its operations and products which will give it an upper hand on the other competitors and upper hand on the competitors due to uniqueness and innovativeness of the product is known as competitive advantage. So the better utilizing of resources generates innovation.
