Answer:
reducing a feeling of uncertainty among consumers.
Explanation:
Social influence: The term "social influence" is described as a process that involves a change in an individual's behavior which is being caused by the other person either unintentionally and intentionally as a consequence of the distinct ways in which the person who's behavior has been changes finds himself or herself in relationship with the other person, society, or influencer.
There are three important areas related to social influence including obedience, conformity, and compliance.