The code of ethics adapted by the _____ speaks about doing no harm, fostering trust, and improving "customer confidence in the integrity of the marketing exchange system."

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02-03-2020
Social Studies

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The code of ethics adapted by the _____ speaks about doing no harm, fostering trust, and improving "customer confidence in the integrity of the marketing exchange system."

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Vickiee Vickiee · Answer 1 · 2020-03-03T03:17:11+01:00

Answer: American Marketing Association(AMA)

Explanation: American Marketing Association is a professional community for individuals and organizations involved in the practice, teaching, and study of marketing.

This code of ethics speaks about ethical Norms.

I quote: "As Marketers, we must: Do no harm. ... Embrace ethical values". This means building relationships and enhancing consumer confidence in the integrity of marketing by affirming these core values: honesty, responsibility, fairness, respect, transparency and citizenship.