Question

Troy sells consumer electronics. He knows his customers weigh the costs versus the benefits associated with the different options available. He decides which products to offer and what prices to charge based on the way his customers think. Troy operates as if he were in the ________ era.

A. production-oriented
B. sales-oriented
C. market-oriented
D. value-based marketing
E. retailing-oriented

Answer 1

Answer:

D. value-based marketing

Explanation:

Values based marketing is an approach that focuses on the consumers' values. This type of marketing approach doesn't focus on the product that a company is selling, instead it focuses on what their customers really consider important.

This is why Troy decides what goods he will sell based on what his customers think and value.