Question

Which of the following encompasses the activities of selecting and describing one or more target markets and developing and maintaining a marketing mix that will produce mutually satisfying exchanges with target markets?

A. Marketing strategy
B. Marketing objective
C. Marketing mix
D. Market opportunity analysis

Answer 1

Answer:

A. Marketing strategy

Explanation:

Based on the information provided within the question it can be said that the term that is being described is called a Marketing Strategy. This term (like mentioend in the quesiton) refers to thinking ahead and planning everything that needs to be done in order to obtain a maintainable competitive advantage in the targeted markets that the organization/company is entering.