Question

You are the founder of Shadow Skateboards, and you are considering methods of gaining and sustaining a competitive advantage. Which of the following changes has the best chance of quickly creating a sustainable advantage?

A. devoting significant resources to researching and developing new products that will bemore durable than competitors'
B. automating the manufacturing process to reduce production costs
C. allowing customers to upload their own image designs and help assemble the finishedproduct at retail locations
D. switching to a just-in-time inventory system to reduce inventory costs

Answer 1

Answer:

The correct option is A,devoting resources to researching and developing new products that will be more durable than competitors'

Explanation:

Creating sustainable advantage means that the company is able to do something very difficult for competitors to copy.

Sustainable advantage is not about cost reductions,is about a perceived  value added to products or services not seen anywhere else.

If customers upload their designs for the company to produce, it does not necessarily mean the product is fit for purpose, as the company does not have full control over it.